Impact and Effectiveness - NPD Best Practice

Relax and relive the moment.

What was covered

Drawing on our Effectiveness Playbook and a deep-dive into the 2025 Campaign of the Year winning NPD campaigns, we’ve analysed what separates the good from the great. The result is a blueprint backed by real data, real outcomes, and real customer growth.

We know that launching an NPD with media generates +70% weekly sales*.

Join us as we break down the strategies, behaviours and creative decisions that consistently deliver commercial results, and translate them into practical tools you can take straight back to your next launch.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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In the next edition of Cartology’s Education Series, we’re unlocking what it really takes to launch an NPD with impact.

Tuesday 9 December
Virtual – 11am AEDT / 1pm NZDT

Drawing on our Effectiveness Playbook and a deep-dive into the 2025 Campaign of the Year winning NPD campaigns, we’ve analysed what separates the good from the great. The result is a blueprint backed by real data, real outcomes, and real customer growth.

We know that launching an NPD with media generates +70% weekly sales*.

Join us as we break down the strategies, behaviours and creative decisions that consistently deliver commercial results, and translate them into practical tools you can take straight back to your next launch.

In this session, you will learn:

The key drivers of NPD effectiveness across the Cartology ecosystem

What the strongest-performing campaigns did differently

How to apply these plays to your upcoming launches for sharper results

The session will be recorded and available for playback.

*Source: 2024 Woolworths sales data. Insight derived comparing NPD launches with and without Media support. Analysis of 6.8k NPDs over 59 categories. Compared SKU performance over a 6 month period: with vs. without media in their first 12 weeks. Excluded SKUs with ≤10 NTS customers.

This session is tailored to National Account Managers, eCommerce Managers and Trade Marketing Managers responsible for planning and booking omnichannel Retail Media campaigns.

Presenters

Chris Holmes

Senior Manager - Client Strategy

Cartology

Robbie Lawson

General Manager, Commercial and Strategic Solutions Everyday Needs

Cartology

Anna Kiviranta

Senior Manager - Client Strategy

Cartology

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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